Hip Hop

Lafayette life journey has been God ordained, interesting and filled with a variety of pleasant and unpleasant adventures. From working in the prison system at Gawanda Correctional Facility as an inmate to his early childhood years in foster care and several group homes to building fascinating online stores for amazing clients, sharing their talents, services, products and gifts all around the world. 

His love for life and exploration has given him a multitude of stories and lyrics to inspire all walks of life. Since the age of 9 he has been rapping his tale off. Receiving acknowledgment and praises from the legendary hip hop group Nas’s The Firm member Nature to winning the top cash prizes at Mental Supreme’s Hip Hop showcase Training Camp to 50 Cent shouting him out on ThisIs50.

Ali is a force to be reckoned with and has recently made his arrival to the networking circuit of building online businesses for anyone with a vision.



Ali Lafayette Rhea founded his company “Cakewalk Store” to help artists build their own profitable music careers. His wisdom and know how have now served the metropolitan area of New York City. His experience and extensive research have reached and helped hundreds of families put their businesses online. He is passionate about teaching other musicians and entrepreneurs how they can make a living in the music industry without a record label, manager, or huge fan base.

He produced the NYC Based Online Conferences “Cakewalk Store Live”, where he has changed the online marketing game tremendously and gives opportunity to aspiring artists and entrepreneurs the chance to connect with him. For more on his company, visit


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Ali also speaks in person at major marketing conferences in the Bronx and Brooklyn areas sharing strategies and concepts in the field of marketing and advertising. 

He specializes in teaching how to create simple ads that convert, and how to make them funny and engaging. After achieving Thousands of views on his own ads while building his company "Cakewalk Store", he now shares his simple methods of how he's used a cell phone and humor to create ads that have generated multiple thousands across many  various types of businesses.  

He also owns an advertising agency, "The Alumni" that runs and creates ads for companies varying from E-Commerce Brands to Information-Based Companies. 

For more info on his ads agency visit


Lafayette also owns a Puppy Brand that is located in New York City, Bronx, and Brooklyn neighborhoods and across the Metropolitan and PA. 

Learn More @AliPuppiesNYC